Campaign For Muskan


Menstrual hygiene is one of the most challenging issues today, which can be seen in developing countries or LDCs like India. Not only do deep taboos, myths, and misinformation create the illusion that menstruation is shameful, gross, and weird, but most of the women and girls have no access to hygienic sanitary materials and basic facilities.

Sanitary Protection: Every Woman’s Health Right a study by AC Nielsen reveals only 12 % of India’s 35 shocking alternatives like un-sanitized cloth, ashes, and husk sand. Incidents of Reproductive Tract Infection (RTI) are 70% more common among these women.

The biggest barrier to using a Sanitary napkin for a woman, in India is that their family can’t afford to buy them, 88% of women use old fabric, rags, or sand to manage their flow.


  1. Awareness:-  Nearly half of the Indian women are mostly neglected especially relating to their gender-specific needs. On an average, a woman spends 2100 days of her life menstruating but accessibility and affordability of menstruation products are largely absent, which restricts women’s mobility and affects the development of adolescent girls problem is exacerbated as many women have not seen sanitary napkin, nor are they aware of their use. Many poor women menstruate on their skirts or use the same set of clothes for months together.
  2. Cost:-  In India, about 70% of females say that their families do not have enough income to spend on such products. On an aver pack of 7 sanitary napkins (Medium Quality) costs about INR 30-40. In this way, average spending per woman per month would be around INR 48, which is too expensive for women belonging to low-income group families. For ordinary village women, the choice would often be between buying milk for the children or sanitary napkins for her.

Objectives of the Campaign

  1. To aware people through various social instruments i.e. community meetings, nukkad natak, etc.
  2. To promote the use of sanitary napkins.
  3. To search for a better alternative for a good health perspective.

Other Relative Activities

  1. Open 10 “free sanitary pads distribution centres” in clusters, slums, resettlement colonies of North-East Delhi to promote the use of sanitary pads.
  2. Workshops on menstrual hygiene, aimed at creating awareness among community people, share knowledge, discuss best practices, and improve understanding of health issues. The Workshop will highlight the disadvantages of not using the sanitized product during the menstrual cycle.
  3. Conducting sessions with educational institutions. In these sessions, the children will be introduced with the advantages of using sanitized products and not using unsanitized products during the menstrual cycle.

Expected Outputs/Results

  1. This program is expected to increase the number of a woman using the sanitized product rather than unsanitized alternatives like cloth, sand husk, and ashes.
  2. The decrease in the number of women having diseases like reproductive tract infection, urinary tract infection, and infertility due to not using sanitized products, etc.
  3. The successful development and delivery of a well-rounded training program for community people.
  4. Successful completion of a twinning arrangement between ISHAN and more experienced organizations and institutions working on health and sanitation.

Gender Strategy

This program has explicit gender focus, under the proposed campaign for community people and students of various educational institutions, special efforts will be made to reach the female population.

What we have done

On dated April 01st, 2018, the Integrated Society for Humanity, Awareness, and Nobility launched a campaign for Muskan with a mass of the female population from New Seemapuri and Old Seemapuri.